The story behind the red
From cherry to cup.
Every bean in the registry started as the seed of a coffee cherry.
Read the full story →Full story →01
Grow
Coffee grows on shrubs in the tropics. Altitude, soil and climate shape the flavor.
02
Pick
Cherries ripen from green to deep red and are picked, often by hand.
03
Process
The fruit is removed and the seeds are dried. Washed, natural and honey methods each taste different.
04
Roast
Green seeds are roasted brown. Lighter roasts keep more fruit; darker ones lean toward chocolate.